The maykin is one year old! Looking back to the first year of working in my own marketing consultancy for my own clients, I have to admit that it was quite a ride. The amount of new knowledge I learned and implemented as a freelance marketer is incomparable to being an employee. It comes as no surprise - it was one of the main drivers I chose to walk down this path.

Since its introduction in the 1970s, market researchers commonly use the Van Westendorp price sensitivity meter to identify approximate price levels of products and services. In this guide, you can learn how it works, which cases is it for and how to create a pricing analysis for your own product or service.

For many business owners, the knowledge gap in strategic marketing is a significant barrier in planning the growth of sales. That's why we are introducing a new service designed to bridge this gap - the strategic marketing audit by the maykin.

If you work in marketing or have a business of your own, you probably hired or at least thought about hiring an external workforce for some of your tasks. Most often, companies hire freelance graphic designers or copywriters like this, but what about freelance marketing strategy consultants? Let’s review the situations when an external marketing consultant can be a good short-term addition to your team.

Every good futurologist marketer loves to read about marketing trends that will rock the industry in the current year – and 2021 is no exception. This list is a bit different though!

Agencies and client side, B2B and B2C, execution, strategy, and management. In the last 8 years, I learned a lot about European companies – now, I decided to help them develop their business in the long run. How do I want to do it?