NEW SERVICE: Introducing the Strategic marketing audit
In recent years, I have worked with many companies with many different levels of marketing maturity. Some have it all sorted out, but among others, especially mid-sized businesses and startups, there is a recurring and potentially dangerous pattern - they tend to focus almost exclusively on tactics. Luckily, thanks to the increasing popularity of a more holistic approach of strategic marketing, I also see a number of them starting to take an interest in the topic.
Starting with proper implementation of strategy can be a tough job; according to a recent survey among 350 small- and medium-sized business owners in the US, up to 50% of them have no marketing plan, and 25% are not at all sure how to plan the growth of their sales. The knowledge gap seems to be a significant barrier here, and that's why we introduce a new service designed to bridge this gap - the strategic marketing audit by the maykin.
The service is an excellent first step for companies that want to shift to a more professional, long-term and strategic way of doing marketing. It reviews the entire marketing process of a company from market analysis, research and strategy to implementation and control. After the initial discovery workshop and data analysis, your company will get a strategic marketing score - a metric that you can use to measure your marketing again in the future and track your progress. On top of that, we will suggest a list of actionable tasks that you can work on right away and get the first solid foundations of strategic marketing.
Let's put the pieces together.
Nevertheless, the goal of the strategic marketing audit by the maykin is not only to review the state of your marketing. An important part is the final hybrid workshop, where we cover the results in the context of the entire marketing process. But first, we explain the process to the client from the ground up in a lecture form and teach them all the key strategic marketing concepts. And this powerful knowledge will help companies start their transition into a professional, evidence-based era of their marketing.
Interested in the strategic marketing audit? Request it at the link below.