About me
Matej Lupták
An ex-CMO of a successful start-up HoppyGo owned by ŠKODA AUTO turned into a founder of a marketing consultancy studio the maykin based in Prague, Czech Republic. Matej also collaborates with his network of experienced marketing professionals.
In the past 8 years, I saw millions of euros go into global campaigns that I planned or managed for a number of clients, helping them achieve their KPIs. I worked at both agencies and on the client side, for both B2B and B2C companies and for both start-ups and large enterprises.
In the beginning, digital marketing was my field. I mastered technical and tactical skills - I managed campaigns on 15+ ad networks, learned to process and visualize marketing data in Power BI, employed a variety of tools from Mailchimp to Mixpanel, and found a passion for copywriting.
In recent years, I started to focus on the “big picture” - marketing theory and strategy. Inspired by a large body of research of ranks such as Sharp, Binet, and Field, I started to implement this knowledge into my work and saw remarkable YoY results.
Now, my mission is to bring the knowledge from decades-long marketing research into the modern marketing environment and help ambitious companies to grow in the long run.
Over the course of my career, I worked for brands such as Orange, Deutsche Bank, MALL Group, Rosetta Stone, Pipedrive, Lagardere Group, Merck, S-Bahn Berlin, Vonmählen, and others.
Want to connect? Say hi on LinkedIn!
Achievements
Reduction of cost per customer acquisition by 55% in the first two months after taking over the campaigns and growth of customer base by 70% in one year.
The largest share of search for the brand in its category in 2020.
— HoppyGo, Czech peer-to-peer carsharing
Leading a B2B product launch across European markets and generating 1,700 leads in the first three months.
— Vonmaehlen, German mobile phone accessories start-up
Launch of a rebranding online campaign in Germany - commercials got over 3.8m views on YouTube and were shortlisted for Deutsche PR-Preis 2019.
— S-Bahn Berlin, public transportation provider
Media mentions
