Looking for senior marketing expertise for hire?

Marketing management, research and consulting from an ex-CMO. Meet the maykin!

Services

  • Are you looking for hands-on help with your campaign execution? We plan the campaign, craft and coordinate deliverables, launch and report on results afterwards. Dead simple!

    In this scenario, you are hiring a temporary senior employee.

  • What do customers in your segment consider before purchasing? How can you make your product or service irresistible for them? Is your price right? Well-designed market research can provide answers to questions like these.

    In this scenario, you are hiring an independent researcher.

  • Are you looking to fill in the knowledge gap? Do you need guidance when building a marketing strategy? Or do you only need an experienced marketer to bounce your ideas off? Marketing consulting may come in handy.

    In this scenario, you are hiring a trusted advisor.

Clients

  • Signal Festival
  • BizMachine

  • “Matej was involved in some important performance marketing campaigns and projects at Rosetta Stone EMEA and was instrumental in making them a success. He is strategic, data-driven, diligent, and also quite creative.

    Our team valued his great sense of humour and positive attitude which made working with him very pleasant.”

    - Paul Leibssle, Director EMEA @ Rosetta Stone

  • “Matej is one of the finest marketing strategists that I have had the pleasure of working with. He can conceptualize complex marketing frameworks, explain them clearly and transparently and organize seamless roll-out and execution.

    His high-level experience working in both B2B and B2C as well as across a large variety of marketing channels make him an ideal contributor at all stages of any growth marketing project.”

    — Niall Donohoe, Founder & Managing Director @ BizMut Marketing

  • “For many, a data-driven company is just a buzzword, but not for Matej. Most of his marketing decisions are based on solid data and he pushed us heavily to collect it. He was a valuable member of the team not only for our marketing but also from a product point of view; he realizes very well, that if marketing shall perform, a great product is also a must.

    I have learned a lot from Matej and would always recommend him (as I have already done so).”

    — Robin Svaricek, CEO @ HoppyGo

  • “We enjoyed an open, transparent, and committed collaboration with Matej and the team, resulting in great KPIs of our B2B products for our performance marketing efforts.”

    — Sascha Herrmann, ex-Head of marketing @ VONMÄHLEN

About me

Matej Lupták

An ex-CMO of a successful start-up HoppyGo owned by ŠKODA AUTO turned into a founder of a marketing consultancy studio the maykin based in Prague, Czech Republic.

Over the course of my career, I worked for brands such as Orange, Deutsche Bank, Rosetta Stone, Pipedrive, Lagardere Group, Merck, S-Bahn Berlin, Vonmählen, and others.

Read more

Here is a sample of actionable knowledge.

In board rooms, managers often discuss the idea of loyalty and retention instead of acquiring new customers as it is allegedly cheaper.

Well, even though the return of ad spend on existing customers is likely to be higher, it does not help you to significantly increase profits and enjoy notable business growth.

This graph shows the percentage of long term campaigns (3+ years) that lead to very large profit growth based on the category of new vs. existing vs. both types of customers.

 

Very large profit growth reported in:

Source: "The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies", Les Binet and Peter Field, IPA, 2016

Ready to make your business go pro?

Stories from the blog

Blog | the maykin
the maykin is one year old
the maykin is one year old

The maykin is one year old! Looking back to the first year of working in my own marketing consultancy for my own clients, I have to admit that it was quite a ride. The amount of new knowledge I learned and implemented as a freelance marketer is incomparable to being an employee. It comes as no surprise - it was one of the main drivers I chose to walk down this path.

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A complete guide to Van Westendorp + How to graph it in Excel
A complete guide to Van Westendorp + How to graph it in Excel

Since its introduction in the 1970s, market researchers commonly use the Van Westendorp price sensitivity meter to identify approximate price levels of products and services. In this guide, you can learn how it works, which cases is it for and how to create a pricing analysis for your own product or service.

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NEW SERVICE: Introducing the Strategic marketing audit
NEW SERVICE: Introducing the Strategic marketing audit

For many business owners, the knowledge gap in strategic marketing is a significant barrier in planning the growth of sales. That's why we are introducing a new service designed to bridge this gap - the strategic marketing audit by the maykin.

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When to hire a marketing strategy consultant?
When to hire a marketing strategy consultant?

If you work in marketing or have a business of your own, you probably hired or at least thought about hiring an external workforce for some of your tasks. Most often, companies hire freelance graphic designers or copywriters like this, but what about freelance marketing strategy consultants? Let’s review the situations when an external marketing consultant can be a good short-term addition to your team.

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7 marketing tricks that will work in 2021 (and any other time)
7 marketing tricks that will work in 2021 (and any other time)

Every good futurologist marketer loves to read about marketing trends that will rock the industry in the current year – and 2021 is no exception. This list is a bit different though!

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Why did I decide to found the maykin
Why did I decide to found the maykin

Agencies and client side, B2B and B2C, execution, strategy, and management. In the last 8 years, I learned a lot about European companies – now, I decided to help them develop their business in the long run. How do I want to do it?

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