Marketing research
Are you looking for answers? What do customers in your segment consider before purchasing? How can you make your product or service irresistible for them? Is your price right? Well-designed market research can provide answers to questions like these.
Having collected and analysed large amounts of data through various types of research, the experience is on our side.
How does it work?
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We will talk about the status quo and the research goal that should help improve it. At the end of the briefing, we will have a set of specific questions you will have answered.
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As there are plenty of research options with different price levels, we will agree on the one that will get you reliable answers at a reasonable price.
Preliminary work for data collection follows as we design the research details. Whether we talk about sourcing respondents for structured interviews or creating a questionnaire for an online panel, we will consider multiple options again and plan the research without bias.
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This can take some time depending on the type of data. We will review and analyse it and look for relationships that lead to the answers to questions we determined during the briefing.
The raw source data will be available to you as well.
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In the wrap-up presentation with research results, you will find visualised data that anyone can comprehend.
Understanding, making sense of, and correctly interpreting the research data is the final step that will give you direction and evidence for future decision making.
Does this sound like something you could use?
Why work with the maykin?
The right toolset
I managed both brand and activation campaigns across 15+ online ad networks and planned campaigns on channels such as OOH, radio, print, sponsorships, public relations, and others. A plethora of marketing tools for email campaigns, market research, analytics and data visualisation are well known to me, too.
You are getting only the best ones for your use case.
The right mindset
No two campaign briefs are the same. However, the principles of effective marketing are; the blend of a generalist, strategic knowledge and smart use of both traditional and new tactical channels delivers results for decades.
Let the evidence from marketing science work in your favour.
Clear focus
There was no instance in history when sidetracking, nonsense marketing metrics or complicated jargon helped create anything positive. A systematic approach to any marketing task helps my clients stay focused on what matters.
Whatever your goal is, it marks a clear finish line for the entire project journey.
A proven track record
Throughout my career, I worked for brands like Orange, Deutsche Bank, MALL Group, Rosetta Stone, Pipedrive, Lagardere Group, Merck, S-Bahn Berlin, Vonmählen, and others.
You can now join this party.