Marketing management
Are you looking for hands-on help with your marketing campaign planning and execution? Or do you need to modify your marketing strategy? Marketing management from the maykin enables you to temporarily hire a senior marketing manager to work with you and your team.
Having managed campaigns with +1m € budgets, the experience is on our side.
How does it work?
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We discuss the context, the issue, and your goals. We will analyse your situation as precisely as possible and move on to preparing the marketing plan.
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We plan the campaign according to your goals and budget - from messaging to the specific media mix. Your budget, line of business, goals and other preconditions will determine the final form of the media plan.
After approving the media plan, we prepare visual creatives and copies for your campaign. We either work on them with your in-house team or collaborate on their creation with our network of freelance creatives.
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After the launch, we monitor the campaign performance and adjust and optimise if necessary.
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After the end of the campaign, we keep ourselves accountable. We report on performance and identify key learnings from the process so you can implement them in future campaigns.
Does this sound like something you could use?
Why work with the maykin?
The right toolset
I managed both brand and activation campaigns across 15+ online ad networks and planned campaigns on channels such as OOH, radio, print, sponsorships, public relations, and others. A plethora of marketing tools for email campaigns, market research, analytics and data visualisation are well known to me, too.
You are getting only the best ones for your use case.
The right mindset
No two campaign briefs are the same. However, the principles of effective marketing are; the blend of a generalist, strategic knowledge and smart use of both traditional and new tactical channels delivers results for decades.
Let the evidence from marketing science work in your favour.
Clear focus
There was no instance in history when sidetracking, nonsense marketing metrics or complicated jargon helped create anything positive. A systematic approach to any marketing task helps my clients stay focused on what matters.
Whatever your goal is, it marks a clear finish line for the entire project journey.
A proven track record
Throughout my career, I worked for brands like Orange, Deutsche Bank, MALL Group, Rosetta Stone, Pipedrive, Lagardere Group, Merck, S-Bahn Berlin, Vonmählen, and others.
You can now join this party.