Design & orchestration of marketing systems
Design & orchestration of marketing systems
Marketing is oftentimes confusing, and decision-making is complex. Regaining control and effectiveness requires careful guidance.
We design functional acquisition systems and coordinate their implementation across channels.
Does this sound useful to you?
Who is it for?
We most frequently collaborate with:
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We enjoy working with leaders who need a partner for decision-making, not just a contractor. We cross-collaborate across teams, agencies, and management.
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that already have a product and initial traction but still lack the marketing know-how necessary for sustainable scaling. We help with accelerated growth, new markets and products, and strategy reshaping.
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Channels operate separately, but business results are limited? We diagnose, set priorities, and simplify processes.
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Where customer decision-making takes longer, success does not depend on a single campaign but on long-term coordination of efforts. We help secure all touchpoints along the customer journey.
Our portfolio includes both B2B and B2C brands, particularly in e-commerce, tech, culture, SaaS, digital products, and consumer brands.
What we do
What we do
We design functional marketing systems. This includes, for example:
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The foundation of our work is designing acquisition and retention structures. We verify product-market fit, identify sources of relevant demand, and help you deliver benefits and value to your customers.
The right prioritization allows us to systematically address various challenges, whether it's entering new markets with a go-to-market strategy, launching a new product, or dealing with longer acquisition cycles. We also often collaborate with sales teams.
Strategy defines the entire direction of the project.
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No marketing strategy will work without the right media mix.
We set budgets according to the growth stage of your project and prepare media planning across relevant brand and performance channels.
The right choice of media is half the battle.
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The effectiveness of marketing also depends on the clarity of processes and responsibilities. Every action requires an answer to the question: Does it have a clear place in the overall process?
We coordinate the cooperation between internal teams, management, agencies, and external contractors, and help clarify roles. We often take on the role of external marketing leadership or assist in building or restructuring the marketing team.
The goal is not to create a more complex structure, but to create an easily manageable environment.
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When planning, we keep our feet firmly on the ground. To ensure that the strategy does not just remain on paper, we must be able to guarantee its controlled implementation.
We transform the strategy into specific plans, priorities, and tasks, coordinating and continuously monitoring the quality and consistency of execution.
It is not about the volume of work, but about the responsibility to ensure that marketing systems are effectively functional.
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We use data and research as a tool for better insight, not as an end in itself. Analysis helps us increase the likelihood of making the right decision.
We conduct marketing and performance analyses, prepare quantitative market research, and evaluate campaigns and their impact on business goals. We design reporting that gives management a clear overview and real support for strategic decisions.
The goal is not simply to obtain more data, but to diagnose problems more in-depth and better evaluate potential solutions.
Who do we collaborate with?
Market research and service design
Media planning and analysis
Market research and analyses
Marketing consulting
B2B partner marketing
Marketing consulting
B2B partner marketing
End-to-end business design and execution
Campaign management
Consulting and campaign management
Market research
Marketing consulting
We would be delighted to welcome you to this remarkable company, too.
About
We are an independent team of consultants specializing in the design of marketing systems. Since 2020, we have helped dozens of companies regain control over their marketing.
the maykin was founded by Matej Lupták, former CMO of a Škoda X startup, and together we have nearly 20 years of experience in a wide range of projects.
Let's discuss
What can your business do to regain traction? We will be happy to discuss how we can jointly design and build your own functional marketing systems.
Contact us using this form or directly at matej@themaykin.com.