<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://themaykin.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-18</lastmod>
  </url>
  <url>
    <loc>https://themaykin.com/blog/the-maykin-is-one-year-old</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/ac192591-29ad-4ebb-93eb-4af45bae2aef/Maykin+vyrocni_D.png</image:loc>
      <image:title>Blog | the maykin - the maykin is one year old - Make it stand out</image:title>
      <image:caption>The first year in numbers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/blog/a-complete-guide-to-van-westendorp-how-to-graph-it-in-excel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623249398311-PF8KXHNFIA0JZXBQ20N0/Van+Westendorp+pricing+meter+tag</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp pricing meter can help you determine the right product or service price</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623249649323-B2PBSYU7DS1HFRI91SZP/Van+Westendorp+-+the+first+dataset</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - The first step is to organise your dataset in Table 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623249841135-J6YX75YGVJQI48MM4Q3G/Van+Westendorp+-+Copying+all+values</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - Copy all monetary values into a single column</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623250011336-FUB2BGX7PGDL6TY2HJRJ/Van+Westendorp+-+Removing+duplicates+from+the+dataset</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - Remove duplicates of monetary values and sort the numbers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623250538261-PXC6V8RON6B8BGJPTI9E/Van+Westendorp+-+Calculating+the+frequency</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - Calculate the frequency of monetary values in each of the dataset´s columns in Table 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623253919589-LU7FN4UX23P0JC13CG05/Van+Westendorp+-+Percentages+of+Cheap+and+Too+cheap</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - Calculate the percentages of respondents for Cheap and Too cheap in Table 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623254179955-LXDQASLLLBDB9GAOG4ON/Van+Westendorp+-+Calculate+the+percentages+2</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - Calculate the percentages for Expensive and Too Expensive columns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623254397060-MNBNKCJX52SCDE1829CA/Van+Westendorp+-+Chart+adjustment+in+Excel</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - Chart adjustment in Excel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623254538294-4EG8Z61B7MKV3V7HWTR7/Van+Westendorp+-+How+to+graph+it+in+Excel</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - the final Excel graph</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1623255080021-KW1RBCMJ3CCQP9JQ0CVJ/Van+Westendorp+-+How+to+read+the+graph</image:loc>
      <image:title>Blog | the maykin - A complete guide to Van Westendorp + How to graph it in Excel - Make it stand out</image:title>
      <image:caption>Van Westendorp - How to read the graph</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/blog/new-service-introducing-the-strategic-marketing-audit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1619078105700-DOTEISQTXQZWRC1UWX1N/strategic+marketing+audit</image:loc>
      <image:title>Blog | the maykin - NEW SERVICE: Introducing the Strategic marketing audit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1619019821962-G39SUS9SEYYGR7RJGI71/pieces</image:loc>
      <image:title>Blog | the maykin - NEW SERVICE: Introducing the Strategic marketing audit</image:title>
      <image:caption>Let's put the pieces together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/blog/when-to-hire-a-marketing-strategy-consultant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1614756327714-KDUWE6WGGV23I8GXTDL0/jonas-jacobsson-MLSS52p0ze4-unsplash.jpg</image:loc>
      <image:title>Blog | the maykin - When to hire a marketing strategy consultant?</image:title>
      <image:caption>How every consultant should be.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/blog/7-marketing-tricks-that-will-work-in-2021-and-any-other-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1610444703125-2R59WES0NXLFNZM7MWT6/snowman</image:loc>
      <image:title>Blog | the maykin - 7 marketing tricks that will work in 2021 (and any other time)</image:title>
      <image:caption>I would never assume what this snowman thinks of my brand without talking to him first. Captured after a research interview on snow-people preferences on twigs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1610445303062-ZVUTK35B0XH0NNTZQWS4/bathroom</image:loc>
      <image:title>Blog | the maykin - 7 marketing tricks that will work in 2021 (and any other time)</image:title>
      <image:caption>Would you say that the words in this bathroom buzz enough?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1610447065445-JTKPMAWB8L1PB4Y8MLF1/discounts</image:loc>
      <image:title>Blog | the maykin - 7 marketing tricks that will work in 2021 (and any other time)</image:title>
      <image:caption>Brand managers of these premium brands would not be happy if they saw this display (“sleva” means a discount in Czech)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1610446653570-XLDBEGKJM4WY0S3JFQ3B/pumpkin</image:loc>
      <image:title>Blog | the maykin - 7 marketing tricks that will work in 2021 (and any other time)</image:title>
      <image:caption>Can we start considering this humongous pumpkin to be a love brand of its own?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/blog/why-did-i-decide-to-found-the-maykin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1604584946739-GHR0E1ESX5T2N51118VP/0.jpg</image:loc>
      <image:title>Blog | the maykin - Why did I decide to found the maykin</image:title>
      <image:caption>Me in 2017 giving a lecture on marketing data visualization, still having some hair and a sweater of a questionable color</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1606994556971-SJP034NVG56KTCOFQIMD/whoa.jpg</image:loc>
      <image:title>Blog | the maykin - Why did I decide to found the maykin</image:title>
      <image:caption>Recklessly enjoying a cup of coffee in 2019, probably reading about ways to overcome impostor syndrome (and marketing)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1606995085315-NVZXNDGD01F6993V87BL/QR</image:loc>
      <image:title>Blog | the maykin - Why did I decide to found the maykin</image:title>
      <image:caption>Caught in a disbelief while experiencing a lame customer touchpoint (a laminated QR code instead of a menu), 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/1606996134050-AMCZ414ZHEBV8KAEBTX1/20200806_195801.jpg</image:loc>
      <image:title>Blog | the maykin - Why did I decide to found the maykin</image:title>
      <image:caption>To understand our customers, we need to start walking in their shoes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/527a611e-1116-47ff-9cc7-69c8af1c3d80/jonny-james-ulFAi1jkNcA-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/89f0cdff-a271-4589-8aac-c823b9d486ee/yura-pavlov-_U-ZqslLD3M-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/cd09b24f-c913-4866-a892-2186ce594b0b/517-logo-creativedock.jpg</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/37c227bd-da58-4f3e-9e11-2407b2639b10/signal_jpg.jpg</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/5dd808ee-e4d1-4882-b11a-7b4f18bbeba2/image_400x200.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b96742fb-494f-477a-8691-5a710bbcec53/logo_53281.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/2fc81cc3-fe89-43cf-942b-d43b2b45330f/mall-group-e51c27cd733fb77316a29457841c51fd.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/0a95c0de-3a77-4345-a28a-ec059beeda3d/grandiola_logo_brown_1.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b4b2221b-d285-460e-8557-a7e1f9eedd21/LANDSCAPE_LOGO_PNG_FOR_WEBSITE_3_4961x.webp</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/c40799ec-dcc8-496b-976b-6c87ec3883f9/1280px-Allegro.pl_sklep.svg.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/17cb099a-996a-4814-9d56-a0c191ffb941/obrazek.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/8fc076ee-b194-40e1-9218-0285c65cdfe8/Standart_Logotype-Black-M%281%29.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b7e2ee1e-a403-4bd0-8b66-aacda802e0d3/estywell-logo-transparent.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/96a2ed80-c3e9-4bd2-8ece-6b9b460aa273/logo+digitalci.png</image:loc>
      <image:title>Úvod</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b74ceb82-1afb-4f6c-a1f8-65871f5996c5/IMG_2933.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://themaykin.com/en/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/527a611e-1116-47ff-9cc7-69c8af1c3d80/jonny-james-ulFAi1jkNcA-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/89f0cdff-a271-4589-8aac-c823b9d486ee/yura-pavlov-_U-ZqslLD3M-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/cd09b24f-c913-4866-a892-2186ce594b0b/517-logo-creativedock.jpg</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/37c227bd-da58-4f3e-9e11-2407b2639b10/signal_jpg.jpg</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/5dd808ee-e4d1-4882-b11a-7b4f18bbeba2/image_400x200.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b96742fb-494f-477a-8691-5a710bbcec53/logo_53281.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/2fc81cc3-fe89-43cf-942b-d43b2b45330f/mall-group-e51c27cd733fb77316a29457841c51fd.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/0a95c0de-3a77-4345-a28a-ec059beeda3d/grandiola_logo_brown_1.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b4b2221b-d285-460e-8557-a7e1f9eedd21/LANDSCAPE_LOGO_PNG_FOR_WEBSITE_3_4961x.webp</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/c40799ec-dcc8-496b-976b-6c87ec3883f9/1280px-Allegro.pl_sklep.svg.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/17cb099a-996a-4814-9d56-a0c191ffb941/obrazek.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/8fc076ee-b194-40e1-9218-0285c65cdfe8/Standart_Logotype-Black-M%281%29.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b7e2ee1e-a403-4bd0-8b66-aacda802e0d3/estywell-logo-transparent.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/96a2ed80-c3e9-4bd2-8ece-6b9b460aa273/logo+digitalci.png</image:loc>
      <image:title>Home - EN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8da7e13436a83750a5f985/b74ceb82-1afb-4f6c-a1f8-65871f5996c5/IMG_2933.jpeg</image:loc>
    </image:image>
  </url>
</urlset>

